Ambassador Program

Got what it takes to be a…

FEEL GOOD AMBASSADOR?

Welcome to the new FEEL GOOD AMBASSADOR PROGRAM for the Surf Coast Century.

In 2025 we will be appointing 4 Feel Good Ambassadors who each embody the different aspects of the Surf Coast Century. We’ll follow their journey as they lead and inspire us all, from the moment they enter, to race day itself.

The program replaces the popular and previous Rookie Ambassador for the event, and is now open to all inspiring ultra runners whether that be a first-timer (aka rookie), a seasoned ultra runner, weekend warrior, mum, dad, astronaut, or aspiring relay team member!

We look forward to appointing our Feel Good Ambassadors and following their journey to the 2025 Surf Coast Century.

APPLICATION REQUIREMENTS

We’re looking for FOUR storytellers to document journey to the 2025 Surf Coast Century. It doesn’t matter if you’re fresh off the podium of UTMB or lining up for your first ever event… the main thing is that you like running and embody the positivity, camaraderie and “give-it-a-crack” mentality that’s so common amongst our participants. 

You will be perfect for this if:

  • You’re a trail runner/enthusiast planning on completing the 50km or 100km as a solo runner, or in a 100km relay team (for 2025). 
  • You know how to spin a yarn… maybe you’ve already got an active trail running blog/vlog/podcast/Instagram account or maybe you just like telling stories.
  • You’re happy to share your journey from training to race day.
  • You can give us a few updates along the way and hit some monthly deadlines.

Bonus points if:

  • You are happy to compile videos, selfies and more along the way.
  • You have a large following (e.g. on insta or elsewhere).
  • You have some examples of trail running content you’ve previously created.

If selected, you will receive:

  • FREE entry to the 2025 event
  • FREE set of Surf Coast Century merchandise – hoodie, t-shirt, hat… the whole shebang!
  • FREE pair of La Sportiva shoes from our awesome sponsor.
  • FREE care pack of Skratch hydration / nutrition goodies.
  • Repeated exposure to our large audience of ~40,000 Australian endurance athletes (perfect if you’re looking to grow a following online)

What we ask in return is you:

  • At least one post / story / video / vlog a month on your progress that we can share
  • 1 x guest appearance on a 30 min Facebook/Instagram Live alongside the Race Directors
  • A summary of your race experience post-event
  • A willingness to give it a go, to share your story, to inspire others…!

HOW TO APPLY:

Send us what you’ve got to impress us – in any form you see fit – and be sure to touch on the requirements noted above.

THE CHOSEN 4:

The chosen 4 FEEL GOOD AMBASSADORS will be notified by early May, 2025 where we will begin your inspiring journey!

Rookie Ambassador Archive

Keen to reminisce the Surf Coast Century Rookie Ambassadors? CLICK HERE >>